El Lado Libre is a brand of low-calorie plant-based ice cream produced by hand in Bolivia. Its aim is to be a healthier and more accessible option for people with dietary restrictions, whether vegan or lactose intolerant, giving them the freedom to consume and enjoy a food such as ice cream. Therefore, the visual identity should be cheerful, showing the fun, light, creamy and tasty side of a vegetable and natural option. The illustrations developed are curved and soft and the colors are reminiscent of a summer climate, showing that El Lado Libre is a brand where you can find warmth.

Credits:
Design: Josué Delazeri Jung, Marina Helena Müller
3D: Diovani Cadore