Visual identity and packaging for Martani, an ice cream shop and cafe. The monogram design combines the founders' initials, the capital "M" and the lowercase "t", in a homogeneous composition that represents the union of the couple and the family that runs the brand. We incorporated the artisanal style of the ice cream itself and used it as inspiration for the graphic design process. All elements of the visual identity were designed by hand, with stamps, brushes and even wooden shovels that are classic for tasting ice cream.

Credits:
Design: Diovani Cadore, Marina Helena Muller
Creative direction: Rodrigo Brod, Vagner Zarpellon
Project management: Vagner Zarpellon
Photography: Giovane Sebastiany