Salva is a brewery in the south of Brazil that values artisanal processes, brewing its beer with calm, care and experience. A concept and packaging were developed for the 365 Line, which consists of the most traditional and accessible line of beers and, therefore, the most consumed by the public, thus being a beer option for everyday life, "the everyday beer". The look of the packaging had to be aligned with Salva's identity, maintaining a certain rustic look but with thought given to the detail, modernity and refinement of this award-winning beer, one of the best in Brazil.

Credits:
Studio: Frente
Design: Diovani Cadore, Marina Helena Müller
Creative direction: Rodrigo Brod, Vagner Zarpellon
Project management: Vagner Zarpellon