Tempeh is a traditional Indonesian food made from the fermentation of grains such as soybeans, chickpeas and beans. TemTempeh is one of the first tempeh brands in southern Brazil. It is led by a woman and its values are veganism, the consumption of organic products and support for local producers, but it especially wanted to approach these values with a more urban aesthetic, focusing on the young and vegan public in the city of Porto Alegre. In this way, a communicative and lively brand was created which, in addition to the use of strong colors, features different typographic weights to bring dynamics to the materials, which also feature illustrative elements analogous to the processes of fragmentation and fermentation.

Credits:
Design: Josué Delazeri Jung, Marina Helena Müller
Photography: Guilherme Caldas